Finland, you've been challenged

Kirjoittaja on New Yorkissa varttunut ja Helsingissä naisistunut copywriter.

Dear Lissu,

It’s my guess that ”Black” was called that because it was the first thing that came into Lexi’s mind. My guess is that if ”Black” had been playing with a bucket, chances are she would have been called ”Bucket” at that moment.

And speaking of buckets, like any self-respecting grandmother, I’m on Facebook and Twitter, and it seems like most of my friends have already done the Ice Bucket… oops, sorry, I mean #icebucketchallenge. (See! I know how to use a hashtag!)

The ALS Association has raised tens of millions of dollars in just a few weeks by getting everyone from George Bush to Lady Gaga to pour freezing-cold water over themselves.  I think it’s a wonderful cause and I hope that all the money raised helps find a cure. BUT… I’m very concerned.

With millions of people all over the world pouring ice-cold water over their heads, someone is bound to get hurt! I mean, my God, it must be a major shock to the system! Not to mention that you could easily pull a muscle or throw out your back hoisting a big bucket of ice water over your head like that! I know I would. And it’s only a matter of time before it leads to a pneumonia outbreak! Talk about going viral!!!!

What I want to know is who will be there to support all the innocent victims of ice-bucket related injuries?!? Now is the time to pull together and pull out our wallets in support of this important cause. I know there are at least 5 million people out there who truly understand the dangers of bodily contact with extreme cold.

Finland, you’ve been challenged!

Love, Mom